Growth Hacking 101

Growth Hacking 101

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Growth hacking is the method of growing a company exponentially through rapid experimentation in multiple areas of business trying to identify which way is the most efficient. The term “growth hacker” was first coined by Sean Ellis in his now widely known revolutionary article “Find a Growth Hacker for Your Startup, ” which was published as long ago as in 2010 and instantly spurred a new phenomenal approach to marketing and scalability. The goal of rapid growth and engaging low-cost alternatives to traditional marketing gained a colossal number of followers and preachers and started a new rebellious wave in recruitment with headhunters curiously ransacking job boards in search of elliptical and elusive “growth hackers.”

But few of us truly knew what growth hacking was all about back then, except for a simplistic acknowledgment of the appearance of a new approach in growing business. For the past 9 years, though, gargantuan volumes have been written by “experts” from various fields on the topic, so we’re lucky enough to see where the term came from, how it developed, and what future might hold in store. Hereinbelow, we tried to dissect the approach into small digestible chunks for all of you who always wanted to find out the underlying fundamentals of growth hacking but somehow missed the hype; or for those, who wanted to see where the term might be going in 2019-2020; or learn something from the past examples from companies who successfully embraced the approach.

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